Having worked as label manager and in other positions for such labels of Alligator, Rounder, Sugar Hill, Stony Plain, Signature Sounds and the Continental.nl labels, I have built a European network of contacts in independent record industry, media and other music professionals.
Especially for the CRS labels (Song City, Blue Heaven) this network has been essential in the promotion of their releases. Obviously, but also subject to the nature of your release, hiring an independent publicist or radio promoter will get you more airplay or reviews. But the question is if that substantial investment will achieve the goals you have set for yourself and your release in terms of music sales, fan base growth and getting better fees for bigger gigs is a good question to seriously think over.
We find (and hear from artists) that sending out our newsletter with info and EPKs to well over 1500 professional contacts is a very cost effective way to set some wheels in motion. Wheels that may be an indication of whether or not it makes sense to spend real big bucks.
Our PR is mostly digital. We send out EPKs to our database of some 1500 music professionals across Europe. The EPKs will have all the sound files (both WAV and MP3), an album profile, the album cover and anything else you would like us to include like tour dates, extended bio, promo pics etc.
Your release will go to magazines (music and general interest), broadsheets, radio programmers and deejays, taste makers, promoters and agents across all levels, from grassroots/local to national.
If you would like to know more: feel free to contact